關智斌

          "市場調查" 在調查些什麼? _六年前的筆記(鶴龍) Survey Fee of 某日商公司(有黴菌產品的那一家): 1.Bench Mark. 2.Concept test. 3.BHUT. 4.Group Interview. 5.AD test. 6.Nielsen Data. 7. Cosumer Tracking. 8.Tracking Test. 9.Package Test. 10.In Store. 124_product/function 378_cosumer 5_AD effect 9_packeage 10_in store 6_Data collectionSuggestion of research poin 酒店打工t: 1.Customer Research. 2.Market Research(Environment_Competitors). 3.benefit(Product/Price). 4.package(brand) 5.mind share. 6.Promotion share. 7.AIDa(Advertising) 8. PR plan. 9.copy test. 10. media plan. 11.promotin plan(Action) 11.channell managment. (Place) 12. shelf management. 13. market share. 14.sales share 小型辦公室. 15.Sales management.(people)Research focus:1.Comsumer reserch Specialty Goods : (What)1.awareness. 2.preference. (Why) 3.Key of segment. 4.benefit and feature (How) 5.media research. 6.message channel. 7.procedure of decision making Covenient Goods: (What) 1.Preference. 2.comsumer beheavior and frequence. 3.satisfication. 住商房屋 4.Attitude research (How)5.precedue of decision. 6.repeat patter. Loyality: 1.How and why. 2. attitude research. 3.potential customers.2.Product reserch fuction: 1.acceptence. 2.potential market. 3. change the goods. 4.pre-test brand name: 1.naming. 2.compaliable. 3.acceptence. logo: 1.acceptence. 禮服 design: 1.preference. 2.concept test. 3.cost/profit. package: 1. image. 1.potortablity. price: 1.cost. 2.profit 3.need 4.potential market 5.forcast 3.Promotion research Advertisemnet: 1.copy test. 2.media reserch. 3. advertising effect. 4. switching to different product because of advertisement PR: 1.Image. 2. Crisis. 3.CIS 裝潢 People: 1.rewarding system. 2. improve the sale skill and plan. 4.Market research Market segment5.Channel research 1. channel audio. 2.shell audio. 3.promotion plan audioMathods of 某日商公司(喜歡用代言人的那一家): 1.awareness&trial rate&repeat rate& future will.(Awareness&Experience&Trial) 2.TVCF concept test and copy test.(purchase intention after concept& after price & after procut & favorite concepts of 2) 3.Cusu 辦公室出租mer behavior research(Using occasion&UsagePcs&Importance&Dissatisfaction&Use rate). Cusumer Usage and Attitude 4.Attrictive point vs years :feature1, feature2, feature3, USP position(after) 5.BHUT(product power=benefit, hate, use place, time=>before use, habit and trend, Understand)Brand Remind rate.Market Report: Market 1.AD. 2.SP. 3.Sampling. 4.UCCmonth. 5.soft week. 6.Display with the warehouse. 7.Free gift. SP: 1.travel. 2.sweepsta 西裝外套ck. 3. contest. 4.Picture. 5. cut price. 6. co-park with small stuff. 7. put together. Sales Trend: 1.KM. 2.PM. 3.GM. Channel Competitor 1.Market share. 2.Advertising: TV, maganize, newspaper, Event, New product 3.Promotion plan: where, when, how, cut price, pop, with which channel. 4.Threat and trend TVCF guideline 3C: 1. Comsumer. 2.Competitor. 3.Company. p.s. 某日商公司 gets information from the Nierson company to do the statistic 酒店經紀s but spends little to make strategy. 開口說英語不難_難在"沒有自己的想法 "！第一步：學會問! 說明1 第二步：學會答! 說明2 第三步：學會說故事! 說明3 第四步：學會答辯!　 　 　 說明4 第五步：學會演講! 簡單做即席演講 第六步：學會即席演講! 如何做即席演講 第七步：學會聊下去！ 說明7 第八步：掌握說的變化！  說明8 第九步 : 控制自己的情緒與想法! 說明9 第十步: 不要讓"例外"壞了 花蓮民宿妳的學習步驟! 說明10 請參考我的部落格如下: 英語學習重點: 請選擇:五大句子的建立 請選擇:文法是一種位置學1 請選擇:文法是一種位置學2 請選擇:文法是一種位置學3 請選擇:文法是一種位置學4 請選擇:文法是一種位置學5 請選擇:妳會用英語問"問題"嗎? 請選擇:擴大句子 請選擇:縮簡句子 請選擇:簡單做即席演講 請選擇:如何做即席演講 也可以看看我的留言版 ! 大多是讚美與感謝!也會有心得分享!如果是第一次進來:建議看我的自我介紹中”文章分類”解說！ .msgcontent .wsharing ul li { text-indent: 0; } 分享 Facebook Plurk YAHOO! 酒店打工  .